Baobab Nigeria, a leading financial institution committed to promoting financial inclusion, recently embarked on a fitness walk activity across its 38 branches in Nigeria.
This initiative was designed to promote a healthy lifestyle among Baobab’s staff and customers while raising awareness for both Jollof+ and Baobab Nigeria’s services.
This nationwide event, themed “Fit Body, Fit Pocket – Na who dey healthy, dey save”, brought together Baobab employees across cities in Nigeria to promote the Jollof+ savings product while emphasising the need for physical wellness and financial stability.
The event, which happened simultaneously across 16 states in Nigeria was a notable turnout, where employees connected and engaged with the public to spread awareness about Jollof+ services and offerings.
The fitness walk was widely appreciated, with employees describing it as both inspiring and informative.
Our fitness walk is part of our mission to promote a stable financial life and health for not just our employees alone but also the communities we reside in, said Eric Ntumba, AG CEO Baobab Nigeria.
“At Baobab Nigeria, we believe that taking care of both physical and financial health leads to a fuller, more balanced life. We are excited to do this because it sets us on the right path to achieving our goals both as an individual and also as an organisation.”
The fitness walk featured music, exercises, food, and dance, resonating with the Jollof+ goals to promote a sustainable financial life as well as tap into the daily lifestyle of the everyday Nigerian.
The fitness walk was a way to further promote the aim and objective of Jollof+ as well as Baobab Nigeria to the larger community.
Speaking further on the essence of the fitness walk, Oladapo Ikupolati, Chief Business officer, Baobab Nigeria said,
“We believe that a healthy body is the foundation for financial discipline and stability. With Jollof+, we’re providing a tool that enhances financial stability and helps individuals build a secure future. Our fitness walk event brings that goal to life, showing our dedication to every part of our customers’ journey to success.”
Through this fitness walk, Baobab Nigeria continues to demonstrate its commitment to enhancing both physical and financial health, helping Nigerians embrace financial planning as a positive, engaging lifestyle.
This also created an opportunity for employees to take a break from routine work while reinforcing team spirit.
Baobab Nigeria plans to continue similar initiatives with members of the local communities they reside in to further drive the goal and objective of the brand to improve the day-to-day lifestyle of people.
